Every year all around the world countless exhibitions open. Some of these exhibitions take place in various venues such as in grand art institutions, some in small art galleries and few in public spaces. Those shows that open in large institutions and museums manage to spread the word and welcome visitors. However, small-scale art venues with limited funds struggle to find audience.
But how do these “big” art institutions that we talk about manage to reach large numbers of audience and promote their exhibitions; and even attract millions of tourists to their cities?